Uncovering insights into what is driving your sales & marketing results. We then create valuable performance and compensation design strategies to better achieve your goals.

Contact Us


Serving Wall Street, Financial Services, and Other Industries


Compensation 2017


Read more at OnWallStreet

Recently In The News

How Wells Fargo is using 'counter-punch' to get unheard-of upper hand in the poaching wars with Morgan, Merrill and UBS
Jun 2017

...“If bonuses were hitting 250 to 350% of the trailing 12 months and the big firms were hiring 300 to 400 people a year, now they’ll hire 100-200 people a year by offering less," says Andy Tasnady, a compensation consultant in the New York area whose specialty is broker pay.  "Wells Fargo, if it is still offering 250-350% should get a high proportion of the people in motion.” He works with most of the big brokerage firms. ....

Read more at RIABiz

More culture, less recruiting: How UBS plans to grow
Apr 2017

.... In simplifying its plan, UBS also cut out a number of behavioral bonuses (and penalties), aligning it more closely with non-wirehouse firms, notes Andy Tasnady, a compensation consultant. "A lot of the regional firms don't have the behavioral-based bonuses. It was the big firms, the wirehouses that [traditionally] had them," Tasnady says. ....

Read more at onwallstreet

The impact of the DOL’s fiduciary rule on adviser recruitment and pay
Jan 2017

.... “They issued strong language on not using back-end bonuses that might encourage recently hired advisers to push clients too hard or inappropriately into new sales or revenue generating situations,” said Andy Tasnady, managing partner of Tasnady & Associates, a strategic consultancy specializing in compensation. ....

Read more at efinancialcareers


Tasnady & Associates sharpens firm's



How Do You Design Competive
Sales Compensation

• Uncover key sales insights
• Specify targeted sales behaviors and performance levels
• Balance pay mix elements
• Design compelling compensation vehicles
• Maximize clarity and appeal of sales plan and communications

How Do You Conduct Effective
Market Research
• Uncover key market insights
• Design research and tracking
• Conduct qualitative and quantitative research
• Conduct competitive analyses
• Advise on marketing strategies

Tasnady & Associates, among its industry knowledge is particularly experienced in Financial Services, and notably the specialized field of brokerage compensation.

Home |  Who We Are  |  Sales Compensation |  Market Research |  Our Experience |  In the News

Copyright © 2015 Tasnady Associates, LLC.