doneUncover key sales insights
doneTarget sales behaviors and performance levels
doneBalance pay mix elements
doneDesign compelling compensation vehicles
doneMaximize clarity and appeal of sales plan and communications
doneUncover key market insights
doneDesign research and tracking
doneConduct qualitative and quantitative research
doneConduct competitive analyses
doneDesign and advise on marketing strategies
Firms put targets on low-end producers
Andrew Tasnady, an industry compensation consultant and the founder of Tasnady & Associates, said there’s nothing new about firms reducing payouts to low producers to give them a push toward higher revenue generation. What is different this year is the dim prospects that the market will come to the rescue.
If stock values fall or offer only tepid returns, the resulting pain will fall on advisors at all revenue-production levels. Since advisor compensation consists in large part of fees set at a percentage of assets under management, it tends to increase or decrease in direct proportion to the value of stocks and other assets in clients’ portfolios. If the market tanks, the result would be a double whammy for low producers, many of whom have already seen their payout rates reduced in recent years, Tasnady said.
As for the delay, compensation consultant Andy Tasnady told ThinkAdvisor that if UBS aims to help shift the remaining advisors and clients who haven't moved into fee-based relationships to make that change, it "probably is a good idea to give advisors more time to have those conversations with their clients."
Tasnady said the advisors pushing back against the change are probably more senior, not on teams and not the highest producing advisors.
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