Tasnady|Associates LLC Who We Are Our Experience In the News Contact Us
Notebook

Uncovering insights into what is driving your sales & marketing results.
We create valuable performance and compensation design strategies to better achieve your goals.

Tasnady|Associates sharpens firm's decision-making...


How Do You Design Competive
Sales Compensation

Notebook

doneUncover key sales insights
doneTarget sales behaviors and performance levels
doneBalance pay mix elements
doneDesign compelling compensation vehicles
doneMaximize clarity and appeal of sales plan and communications

How Do You Conduct Effective
Market Research

Notebook

doneUncover key market insights
doneDesign research and tracking
doneConduct qualitative and quantitative research
doneConduct competitive analyses
doneDesign and advise on marketing strategies

Our Experience

Tasnady & Associates, founded in 2002, draws on a team of specialized resources deeply experienced in the direct skills and industry knowledge necessary to successfully complete specialized projects.

Tasnady & Associates has industry and firm experience working with a large number of Fortune 500 companies.

In The News

Tasnady & Associates, among its industry knowledge is particularly experienced in Financial Services, and notably the specialized field of Wealth Management compensation.

Now in - COMPENSATION 2025

Apr 2025- What to expect in advisor pay in 2025


Firms put targets on low-end producers Andrew Tasnady, an industry compensation consultant and the founder of Tasnady & Associates, said there’s nothing new about firms reducing payouts to low producers to give them a push toward higher revenue generation. What is different this year is the dim prospects that the market will come to the rescue.

If stock values fall or offer only tepid returns, the resulting pain will fall on advisors at all revenue-production levels. Since advisor compensation consists in large part of fees set at a percentage of assets under management, it tends to increase or decrease in direct proportion to the value of stocks and other assets in clients’ portfolios. If the market tanks, the result would be a double whammy for low producers, many of whom have already seen their payout rates reduced in recent years, Tasnady said.

> Read Article

Now in

Mar 2025- UBS Delays Advisor Pay Cut From 12b-1 Fees


As for the delay, compensation consultant Andy Tasnady told ThinkAdvisor that if UBS aims to help shift the remaining advisors and clients who haven't moved into fee-based relationships to make that change, it "probably is a good idea to give advisors more time to have those conversations with their clients." Tasnady said the advisors pushing back against the change are probably more senior, not on teams and not the highest producing advisors.

> Read Article

Now in

Feb 2025- Raymond James Beats Estimates, Stops Reporting Quarterly Advisor Headcount

Industry watchers who spoke to ThinkAdvisor explained that they don’t see a downside to Raymond James' new approach to reporting headcount.
“If there’s a competitive advantage to using it and leveraging it, then it’s a good idea. Otherwise, it’s not needed,” said Andy Tasnady, head of the compensation consultancy Tasnady Associates.....

> Read Article

Now in

Dec 2024 - Equity pay is increasingly important. Here’s what advisors should know

Whether in a cliff or in a so-called straight-line or as-you-go amount that pays out in equal fractions of the total each year, the equity packages in the channel in most cases add up to about 5% to 15% of the overall compensation for advisors, according to Andy Tasnady, a consultant on compensation and other strategic questions for large financial firms who’s founder of Tasnady Associates and the data analysis partner for Financial Planning's annual “Best Advisor Pay” feature....

> Read Article

Contact Us

Serving Wall Street, Financial Services, and Other Industries.

Address

  New York, NY - Sarasota, FL

516.410.7744

tasnady@tasnadyassociates.com

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